Potential unConference Topics

Please post possible topics for discussion during Ragan Communication's September 26 Social Media unConference. Before posting, be sure to read through the list of topics so you don't duplicate topics that have already been proposed.

To show your support for a topic posted by someone else, place an asterisk next to it.

If you are willing to lead a conversation, please include your name in parentheses next to the topic.

If you would like to discuss any of these topics before the unConference, please visit MyRagan.com and join the unConference group.

-How social media can become part of every public relations plan.**

-How to convince management to support social media initiatives.(Tom Keefe, ABC)*******

-Building the business case for specific social media initiatives (Stacy Wilson, ABC) ****

-How to know if social media is worth the time and effort from a corporate perspective*******

-Understand how different companies are integrating social media tools into the workplace (both on the IT side for technical support and the Communications side for process/implementation)***********

-What/who is the Nexter Generation? How do they affect social media initiatives? How do they alter the professional environment/etiquette? Much research is published about this generation entering the work force, however it has notbeen presented from someone of the generation. (Sarah Evans, Nexter) *****

-Discussions into the legal implications of corporate social media policies; for work and non-work related blogging.***

-How to measure ROI in terms of cost effeciency, employee engagement, systems and processes in a large matrix corporate setting. ****

-Using social media strategies to reach disengaged employees. ****

-Using social media channels to tap into the next generation of college graduates.

-Explaining social media to a fossilized company

-How does social media fit into an effective internal communications overhaul? ***********

-How do you "sell" social media to employees who are technophobes?

-Proving ROI for using social media for internal communications. ************

-Tools and resources for monitoring the blogosphere **

-How to react to negative publicity in social media ... is it worth it to respond all the time? *

-Policies for employee blogs **

-Policies, processes and procedures for internal blogs (Stacy Wilson, ABC) *

-using social media as a recruiting tool*

-When is "hip" unprofessional? *****

-Resources and tools for internal bloggers

-Using RSS for internal news feeds *****

-Using Second Life for virtual business conferences and advantages over WebEx and other older technologies.*

-Language in social media and other 'new' internal media compared to the language of our traditional channels

-Using social media to raise a company's national profile. Is social media replacing "big media?"*

-Is Big Media (national media) still important?

-Social media and trade associations *