LOTS TO CONSIDER!
What is your email policy? It can be a jumping off point for social media policy. Policy should document “how the technology should be used.” It’s not somewhere for a how-to.
You need to decide how to handle the archive of information and WHO is responsible for doing what. Who is the manager? Define their roles formally. Part of their job description and be measured for it.
POLICY ELEMENTS
Communication tools need to be covered by a policy:
Email
Instant messaging
Intranet
Wiki
Web site
Fax machines
Internet access
Blogs
Consequences for employees
Ownership/copyright: Comments are owned by submitters.
Monitoring responsibilities: “We’re watching you.”
Appropriate and inappropriate conduct examples, using the tools above. People need to see it. This will be customized for each organization.
Note changes and revisions: how often it will be updated?
People are not stupid; people will adhere to guidelines for the most part. When it does happen, the manager needs to take responsibility. It can’t come from the communications department. Core values can drive your conduct.
Policies can't contradict what's already there.
Decide what is policy and what is procedure.
Get IT on your side.
NOTES FROM THE MORNING
Tone down the evangelism when it comes to social media; this turns management off! : ) (HA!!!)
Getting management to understand what social media is to begin with is a challenge
Start a grass roots program to get employees to start using the wiki/blog so that it does not appear overwhelming - start at the "watercooler"
Use some examples of what's already out there; IBM has great blogging guidlelines. We've chosen to use them for our own company blog.
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